Keep Our Oceans Alive!
13 Aralık 2010 Pazartesi
10 Aralık 2010 Cuma
9 Aralık 2010 Perşembe
SAVE AS WWF, SAVE A TREE
A new green file format: WWF
The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don't need printing out – then simply save them as WWF.
8 Aralık 2010 Çarşamba
How will the weather be tomorrow? (Yarın Hava Nasıl Olacak?)
It's an environmental campaign organized well by Aygaz which is the first company of energy sector of Turkey.
Videos are short and effective. They use 3 kinds of animal (eagle, monkey and whale ) in their ads and all of them asking; 'How will the weather be tomorrow?'. Project aim is attract attention to climate change and also gain more sensivity to people.
http://www.yarinhavanasilolacak.org/
Videos are short and effective. They use 3 kinds of animal (eagle, monkey and whale ) in their ads and all of them asking; 'How will the weather be tomorrow?'. Project aim is attract attention to climate change and also gain more sensivity to people.
http://www.yarinhavanasilolacak.org/
6 Aralık 2010 Pazartesi
11 Powerful Environmental Messages
These Images from Various Ad Campaigns Around the Globe Remind Us That the Planet Is in Peril
By Annie Bell Muzaurieta
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By Annie Bell Muzaurieta
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5 Aralık 2010 Pazar
Best Environmental Ad Campaigns
It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:
From the Live Earth event, to Al Gore and global warming, to major corporations claiming they are "Green," environmental ad campaigns seem to be everywhere. Here's my picks for some of the most interesting and entertaining of the green ads:
A. Greenpeace.
Greenpeace is one organization that covers much of the market with this messaging. On top of their aggressive print ads, such as these simple print ads:
They play off of other well-known ads, like this one playing off the popular polar bear ad campaign for Coca Cola. As you know, global warming has caused huge concerns about the future of the polar bear.
They also use alternative marketing methods to grab people's attention. This funny snow-globe reads: "Winter. You will miss it when it's gone."
Or this toilet paper ad, done for Greenpeace, by an agency in China.
B. World Wildlife Fund.
Also in China, the World Wildlife Fund attached this to vehicles around town.
The following two eye-catching print ads are also from the World Wildlife Fund anti pollution campaign.
C. CO2
Similar to the anti-pollution guerrilla marketing campaign above, this one is basically saying, carbon dioxide from car exhaust is destroying a balloon earth. Copy on the blown up balloon reads: "The World Can't Take Any More CO2." A bursting ballon earth surely grabbed attention.
D. Save the Rainforests.
Look at this print ad from the "save the rainforests" efforts.
The ad portrays the 1965 US Army versus the 2005 US Army to emphasize the world is not getting greener. "More proof the rainforests are disappearing. Help us preserve what's left of our rainforests."
E. Global Warming.
Even companies who are not in business to make a better, cleaner world are advertising for the "green" effort. This series of print ads is from a clothing line called Diesel. It highlights their new Spring 07 collection, while also focusing on the devastating effects and climate change that global warming can cause to planet earth. Who knew global warming was so fashionable?
F. Water Conservation
Atttention grabbing ads from Denver Water...
Well, do you like these ad campaigns? Which is your favorite? Did they may you smile and make you think? Will they affect the way you interact with the environment? Do you think they do a good a job with the environmental ad campaigns as the Anti-Smoking Campaigns I worte about?
Thanks to Amy Gifford
Featured Blogger
inventorspot.com
This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:
From the Live Earth event, to Al Gore and global warming, to major corporations claiming they are "Green," environmental ad campaigns seem to be everywhere. Here's my picks for some of the most interesting and entertaining of the green ads:
A. Greenpeace.
Greenpeace is one organization that covers much of the market with this messaging. On top of their aggressive print ads, such as these simple print ads:
They play off of other well-known ads, like this one playing off the popular polar bear ad campaign for Coca Cola. As you know, global warming has caused huge concerns about the future of the polar bear.
They also use alternative marketing methods to grab people's attention. This funny snow-globe reads: "Winter. You will miss it when it's gone."
Or this toilet paper ad, done for Greenpeace, by an agency in China.
B. World Wildlife Fund.
Also in China, the World Wildlife Fund attached this to vehicles around town.
The following two eye-catching print ads are also from the World Wildlife Fund anti pollution campaign.
C. CO2
Similar to the anti-pollution guerrilla marketing campaign above, this one is basically saying, carbon dioxide from car exhaust is destroying a balloon earth. Copy on the blown up balloon reads: "The World Can't Take Any More CO2." A bursting ballon earth surely grabbed attention.
D. Save the Rainforests.
Look at this print ad from the "save the rainforests" efforts.
The ad portrays the 1965 US Army versus the 2005 US Army to emphasize the world is not getting greener. "More proof the rainforests are disappearing. Help us preserve what's left of our rainforests."
E. Global Warming.
Even companies who are not in business to make a better, cleaner world are advertising for the "green" effort. This series of print ads is from a clothing line called Diesel. It highlights their new Spring 07 collection, while also focusing on the devastating effects and climate change that global warming can cause to planet earth. Who knew global warming was so fashionable?
F. Water Conservation
Atttention grabbing ads from Denver Water...
Well, do you like these ad campaigns? Which is your favorite? Did they may you smile and make you think? Will they affect the way you interact with the environment? Do you think they do a good a job with the environmental ad campaigns as the Anti-Smoking Campaigns I worte about?
Thanks to Amy Gifford
Featured Blogger
inventorspot.com
4 Aralık 2010 Cumartesi
Why i use this term for this blog?
I ve heard this term (Extra-environmental man) 3 days ago from his (Howard Gossage) book of 'The Adman Who Hated Advertising'. It was really nice to read it, absolutely suggested to all of friends.
Then asked to myself 'I m also an extra-environmental man, am not?'. Before giving answer, I have to explain some information about me.
I'm 26 years old and graduated from environmental engineering and also environmental management. I've worked for different business area but never satisfied, because i was feeling ' there must be to be different and strong ways to reach more people. Than i ve started to investigate advertising area. So my advertising life get started with this way.
Now i'm still trying to be good copy-writer.I'm reading, watching, investigating more than more. As i said before; met 3 days ago Howard Gossage's book. He gave me a perfect inspiration. I'm also an environmental engineer and also try to be a good copy-writer, so why i also called myself ; extra-environmental man? :)
Thanks a lot to Howard Gossage, perfect Adman of this world!
Then asked to myself 'I m also an extra-environmental man, am not?'. Before giving answer, I have to explain some information about me.
I'm 26 years old and graduated from environmental engineering and also environmental management. I've worked for different business area but never satisfied, because i was feeling ' there must be to be different and strong ways to reach more people. Than i ve started to investigate advertising area. So my advertising life get started with this way.
Now i'm still trying to be good copy-writer.I'm reading, watching, investigating more than more. As i said before; met 3 days ago Howard Gossage's book. He gave me a perfect inspiration. I'm also an environmental engineer and also try to be a good copy-writer, so why i also called myself ; extra-environmental man? :)
Thanks a lot to Howard Gossage, perfect Adman of this world!
What is extra-environmental man?
The late legendary adman (and ad critic) Howard Gossage was a generalist. Interestingly, the 'Socrates of San Francisco' even ran a consultancy firm called Generalists, Inc. As noted at an online tribute and term paper (?) by Meenakshi Gautam of the University of Texas, Gossage's "multi-faceted persona and ability to assimilate new ideas from diverse fields made his advertising philosophy so enduring and far ahead of its times." And a core part of his philosophy was based on the idea of the "Extra-environmental Man," an individual who is capable of breaking the bounds of his environment and seeing the world afresh.
Gautam notes: He propounded that creativity comes best from 'extra-environmental man' in a talk given at the Art Directors Club in Frankfurt, then West Germany (He crammed German lessons daily for three weeks, and gave the talk in German).
Creativity according to him began with the ability to recognize what was already there, and those who were stuck with their load of 'experience' experience could not see it. He believed that the best art, the best ads came from people who tended to be extra-environmental. They were either from another culture, another country, or men who got into the business late in life after doing much else. Also they approached a problem from outside its environment rather than from inside. He called it generalism, as opposed to specialism. A generalist starts from the outside while a specialist works from the inside.
(Thanks Dave!)
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