6 Aralık 2010 Pazartesi

11 Powerful Environmental Messages

These Images from Various Ad Campaigns Around the Globe Remind Us That the Planet Is in Peril
By Annie Bell Muzaurieta

1-)



"Polar Bear" for Ecoeduca
Chile
By DRAFTFCB + IDB

The message: "Global warming is leaving many homeless"


2-)



"Ice cream" for WWF
Belgium
By VVL BBDO

The message: "The first signs of global warming are now clearly visible. We urgently need to limit greenhouse gas emissions."


3-)



"Orang Utan" for EDF
France
By Publicis Conseil

The message: "If you don't preserve nature by using low wattage bulbs, who will?"


4-)



"Deer" for WWF
Romania
By Ogilvy & Mather Bucharest

The message: "Rubbish can be recycled. Nature cannot."


5-)



"Under the Sea" for Greenpeace
Switzerland
By Lowe Zurich

The message: "The greatest wonder of the sea is that it's still alive."


6-)



"Lobster" for WWF/Adena
Spain
By Contrapunto

The message: "By 2050, indiscriminate fishing will have taken away 90% of marine species."


7-)



"Glove" for Surfrider Foundation
France
By Y&R Paris

The message: "Unfortunately, rubbish doesn't pick itself up."


8-)



"Tarzan" for WWF
Denmark
By Uncle Grey

The message: "15 km2 of rain forest disappears every minute."


9-)



"Radial Turtle" for California Coastal CleanUp Day
United States
By Goodby, Silverstein & Partners

The message: "Non-native species of the California coast."


10-)



"Alligator" for Fundacao O Boticario de Protecao a Natureza
Brazil
By Almap BBDO

The message: "The devastation of nature threatens more animals than you think."


11-)



"Elephant" for IFAW
Netherlands
By Rapp Collins

The message: "Will only words remain? Time is running out!"


All images courtesy of Advertising Community Together (ACT), a nonprofit that promotes responsible communication on sustainability, equitable development, and social responsibility.

Read more: http://www.thedailygreen.com/environmental-news/latest/environmental-ads-44102408#ixzz17N3aAMYO

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